The Technologies Which Might Exist in the Future - Research - 275 Words

The Technologies Which Might Exist in the Future - Research (Essay Sample) Content: Future technologies[Student's name][Institution's name][Course name][Professor's name][Due date]Future technologiesAs technology remains to be the application of scientific knowledge, machinery and equipment will be in the making as long as science exists. Technology has been applied in the learning fields where there are blended learning, mobile learning and connectivity, communication among others. With the growth of science, there might be new inventions in technology and integration of new ideas in the communication field.Modern communication consists of radio systems that are used in communication. In the future, there might be much bigger inventions in communication like the use of network-based telepathy. Interrogations and interviews can be the most advantaged from this since the interviewers might not need to meet the interviewees; rather their brains might be connected with the power of telepathy. Michael Wesch said that à ¢Ã¢â€š ¬Ã‹Å"when media changes, c hange in human relationships is also inevitable' (Dann, 2014). With the growth in 3D imaging and scanning technologies, there might be an invention of the à ¢Ã¢â€š ¬Ã‹Å"virtual presence' where one will be able to project themselves to other locations of their choice (Computer Weekly, 2011, Electronic component news, 2011). This will enable interviews to be taken at any place without travel, just s...

Postmodernism And Consumer Society - 1809 Words

The Postmodernist movement begun after World War II in which, high and low culture are questionable in the view of society and Art. The postmodernist movement in literature creates a new set of ideals for fiction, such as the metafiction, the fable like representation in novels, the pastiche, irony, and satire. Fredric Jameson speaks about the movement and its theory in his essay â€Å"Postmodernism and Consumer Society†. He questions postmodernism in society as it creates the new societal norm of popular culture. On the other hand, Jean Baudrillard analyzes the simulacra of postmodernism in â€Å"The Precession of Simulacra†. Baudrillard speaks of the â€Å"truth† and â€Å"reality† also as a questionable representation for the reader. Yet, both critics†¦show more content†¦With this said, the true/reliable point of view in a postmodernist text is an â€Å"immense fragmentation and privatization of modern literature-its explosion into a host of a distinct private styles and mannerism-foreshadows deeper and more general tendencies in social life as a whole† (Jameson 1849). It is normal for a postmodern text to have a hidden viewpoint as it creates the complexity of the narrative, and portrays depth within the fiction. Art Spiegelman’s Maus II: And Here My Troubles Began† presents itself as having an authoritative point of view on page 25, with the split panels depicting the present and past. On the left side panel, we have the present illustrating Vladek and Art’s relationship and the retelling of Vladek’s journey of survival in the Holocaust. However, on the right side we have the depiction of the concentration camp through Vladek’s accounts (Spiegelman 25). The break of the panels shows the present relationship of father and son contrast to the loneliness of Vladek in the past during hard times. Erin McGlothlin expresses the importance of the break of panel through the aspect of aut horitative viewpoint as a â€Å"†¦visual†¦to signify the abrupt chasm between the past and present (a young, emaciated Vladek versus as aged, well dressed Vladek), while Vladek’s telling of the story appears to hold the two events together, linking the past and present in the process of narration† (McGlothlin 178). The point of view in Maus creates the depthShow MoreRelated Fredric Jameson, Postmodernism and Consumer Society Essay1831 Words   |  8 PagesLanguage (1972), The Political Consciousness (1981), Postmodernism or the Logic of Late Capitalism (1991), The Geopolitical Aesthetic: Cinema and Space in the World System (1992), and Brecht and Method (1998). For many years, he has been teaching literature at Duke University. Jamesons analysis of postmodernism (you will find a synopsis below) synthesizes two articles: his original Postmodernism and Consumer Society (1983) and Postmodernism: The Cultural Logic of late Capitalism (1984), theRead MorePostmodernism Essay1696 Words   |  7 Pageswith its customers, but when society views changed from modernism to postmodernism this shook the structure of brand identity. There was a shift in the demographics of their customers, instead of a company just being a business that customers buy from, the customers have become â€Å"stakeholders† in the company and their brand identity. This is known as the shift from ‘live to consume’ to ‘consume to live’. This essay will analyze the process of branding and how postmodernism changed from ‘Live to Consume’Read MorePostmodernism And Modernism1273 Words   |  6 PagesSuccessfully marketing a product is a fundamental component in remaining competitive in the vicious dog-e at-dog world of business. The rise of postmodernism in society redefined what successful and adaptive marketing looks like and consequently it gave branding a whole new meaning and significance. Postmodernism means different things to different disciplines, yet the general consensus is that it is a contemporary cultural phenomenon (Brown 1996). The postmodern brand model enabled brands to haveRead MorePostmodernism And Postmodernism Art And Design Terminology, Meanings, Context And Principles1466 Words   |  6 PagesCompare and contrast Modernism and Postmodernism art and design terminology, meaning, context and principles. Modernism and Postmodernism are two art movements that massively contribute to each other’s ideas and principals, however have elements within them that are completely opposite to each other. This questions whether their principles actually help each other and if deep down are in somewhat similar, or whether the two ideas are wholly separate. Modernism is a term to describe the movementRead MoreEssay about Summary and Analysis on Practices of Looking915 Words   |  4 Pagesmovements such as Realism and Cubism, the chapter draws out the history of concepts of realism in images. It analyzes the occurrence of visual knowledge, from cinematography to the Internet and how they have influenced the way images are portrayed in society. This chapter, in whole, presents an analysis of how the meanings of images have altered over time. The concepts of the mass media and the public sphere are observed in chapter five of Practices of Looking. It discusses a little about the historyRead MoreThroughout The Two Readings, Consuming Life By Zygmuunt1703 Words   |  7 Pagesspeak about post-modernism as it takes place after the 1970s until now. This overarching term that Bauman calls the society of consumer and Williams explains as late consumerism. Both authors raise similar arguments because they provide this cycle of how an inequality of class causes an interference with from the upper class to lower class. They also talked about how the society of consumer is a membership only the rich can maintain. William is arguing that human rights should be implemented into theRead MoreDifferences Between Modernism And Postmodernism1411 Words   |  6 Pagesare a lot of differences between modernism and postmodernism. The first is that modernism began in the late 19th century and lasted until the 20th century, specifically fro m the year 1890s to 1945. According to Oak (2008), â€Å"†¦ modernism and postmodernism highlights the difference in the approaches towards life.† A good example would be, during the modernist era rational and logical thinking was encouraged as well as being objective and postmodernism does not and is subjective. My chosen major isRead MorePostmodernism And Its Influence On Modern Society1612 Words   |  7 PagesPostmodernism is a complex term that has tried to be describes by many different theorist in many different ways. Some say that it is so hard to define because it is an idea that emerges across and variety of disciplines. In its most basic form Postmodernism can be describes at â€Å"departure from modernism and is characterized by the self-conscious use of earlier styles and conventions, a mixing of different artistic styles and media, and a general distrust of theories† (Oxford Dictionary, 2010). SoRead MorePostmodernism Versace1781 Words   |  7 Pages Postmodernism Versace Introduction The passageway of modernism has introduced innovative components in the development of an individuals personality. The identity character as a social construct is highlighted through the effect that fashion has brought in, experimenting, producing and changing individual identity. The style and appearance of an individual is a portion of the fashions period and usually refers to the possibility of people to utilize fashion industry products. This takesRead MorePostmodernism: The Movement in Life Essay1263 Words   |  6 Pagesthe culture of this nation. Postmodernism took America from a place where it held strong values of right and wrong, to a place where any idea has been given validity and merit. By presenting new world views, postmodernism has affected American literature, for both the writer and the reader, and American culture on a vast scale. Explaining postmodernism is very challenging because it does not have a real meaning other than â€Å"after modernism† (Merria m-Webster). Postmodernism has influenced every aspect

Love a Midsummer Nights Dream Essay - 2195 Words

Types of Love Represented in â€Å"A Midsummer Nights Dream† In A Midsummer Night’s Dream, as in many of Shakespeares plays the main theme is love. Shakespeare presents many different aspects of love in the play. He shows how love can affect your vision of reality and make you behave in irrational ways. He presents many ways in which your behavior is affected by the different types and aspects of love. The main types of love he presents are; true love, unrequited love, sisterly love, jealous love, forced love, and parental love. Shakespeare tries to show what kinds of trouble, problems and confusion, love can get you into. The course of true love never did run smooth is one of the plays most famous quotes. However, when you look at the†¦show more content†¦Demetrius delivers this line in the forest after Helena has provided him with the information concerning Hermia and Lysanders plans to elope. Since Demetrius has taken what he wants from her and tells her to leave him alone. This shows that love can possess a cruel and abusive nature. The relationship between Helena and Hermia displays friendship love: Is all the counsel that we two have shared, The sisters vows, the hours we have spent (Act III, Scene II, Ln 188-189). This clearly shows the strong bond between Helena and Hermia. The fact that they confide in each other and have secrets between them shows trust, love and a strong friendship. The last phrase of the quote suggests a deep and long history between them, and this in turn implies the idea of friendship-love to be more long lasting, because the quote gives the idea the friends to be like sisters. Much like when Helena is listing out the comparisons of their closeness: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ So we grew together, Like to a double cherry, seeming parted, But yet a union in partition, Two lovely berries moulded on on stem; So with two seeming bodies, but one heart. (Act III, Scene II, Ln 208-212) The two are almost eternally bonded to one another, which implies importance and durability. The idea that there is a blood tie between Hermia and Helena could suggest that their relationshipShow MoreRelatedRepresentation Of Love In A Midsummer Night Dream1329 Words   |  6 PagesIn A Midsummer’s Night Dream, love is represented in many ways, but the overall representation of love is how fake and sophisticated it is. We can see in the play that love isn’t a conscious choice but a cruel game. The characters perfectly display how sophisticated and powerful love is, yet it is also confusing. Specifically, the relationship between Theseus and Hippolyta has no pure love involved in it. Theseus had to capture the Amazons in order to marry Hippolyta, which means he doesn’t haveRead More Shakespeares Presentation of Love in a Midsummer Nights Dream1097 Words   |  5 PagesShakespeares Presentation of Love in a Midsummer Nights Dream A midsummer nights dream was originally supposed to have been performed at a wedding. Therefore the theme of love would have been a suitable theme for the play. In this play, as in many of Shakespeares plays the main theme is love. Shakespeare presents many different aspects of love in the play. He shows how love can affect your vision of reality and make you behave in irrational ways. He presents many waysRead More A Comparison of Romantic Love in A Midsummer Nights Dream, The Tempest, and Twelfth Night1505 Words   |  7 PagesRomantic Love in A Midsummer Nights Dream, The Tempest, and Twelfth Night In all of Shakespeares plays, there is a definitive style present, a style he perfected. From his very first play (The Comedy of Errors) to his very last (The Tempest), he uses unique symbolism and descriptive poetry to express and explain the actions and events he writes about. Twelfth Night, The Tempest and A Midsummer Nights Dream are all tragicomedies that epitomise the best use of the themes and ideologyRead MoreWhat Are The Many Versions Of Love Stories That Shakespeare s Midsummer Night s Dream?1705 Words   |  7 Pages †¢ Part I: What are the many versions of love stories that Shakespeare tells in Midsummer Night’s Dream? - Midsummer Night’s Dream is full of love triangles and circles, people falling in and out of love with each other. The play begins with Hippolyta and Theseus preparing for their wedding, a couple whose union is representative of our more violent sides of desires- the violence that links them in love is constantly brought up. There is also Egeus who wants Hermia to marry Demetrius, the law onRead MoreWilliam Shakespeare s A Midsummer Night s Dream1339 Words   |  6 PagesHonors For A Midsummer Night s Dream By William Shakespeare 1. Title of the book - The title of the book is called A Midsummer Night s Dream by William Shakespeare. 2. Author s name - The author of the book A Midsummer Night s Dream is William Shakespeare. 3. The year the piece was written - A Midsummer Night s Dream by William Shakespeare was believed to have been written between 1590-1596. 4. Major Characters - There are three major characters in the book A Midsummer Night s Dream by WilliamRead MoreSome May Argue That It Is Not In The Stars To Hold Our1182 Words   |  5 PagesRomeo and Juliet and midsummer night dream was both leads by the idea of fate. Because The characters in both plays display signs of destiny being a factor in how things turned out either bad or good at the end of each play.The belief of fate destiny played a big role in both plays because the era the plays were written in belief fortune was common, the genre of drama it meant to determine the fate of the ending, and fate help guides Romeo Juliet and midsummer night s dream to the end by charactersRead MoreAnalysis Of The Article Twelfth Night 998 Words   |  4 PagesThe introduction of Twelfth Night, written by M.M. Mahood, provides a cultural setting for readers to better understand the play. Although Mahood wrote the introduction for Twelfth Night, the information also allows readers to appreciate the magical freedom that A Midsummer Night’s Dream encompasses. Mahood delves into the cultural significance of Puritanism early in the 17th century through the character of Malvolio. Although Twelfth Night is a comedy, the presence of morally strict PuritanismRead MoreFantasy vs. Reality in a Midsummer Nights Dream Essay1126 Words   |  5 Pagesand Reality in A Midsummer Night’s Dream In A Midsummer Night’s Dream, Shakespeare easily blurs the lines of reality by inviting the audience into a dream. He seamlessly toys with the boundaries between fantasy and reality. Among the patterns within the play, one is controlled and ordered by a series of contrasts: the conflict of the sleeping and waking states, the interchange of reality and illusion, and the mirrored worlds of Fairy and Human. A Midsummer Nights Dream gives us insightRead MoreA Midsummer Night s Dream And A Doll s House1365 Words   |  6 Pages A Midsummer Night’s Dream A Doll’s House, written by William Shakespeare and Henrik Ibsen respectively, are plays that have a varying number of themes. These two plays are centuries apart yet, they share a strikingly similar approaches in regards to the themes that are scattered throughout both plays. Such themes consists of love and marriage, deceit and honesty and most noticeably the relationship between men and women. Though t hey share many of the same thematic elements, their stories are completelyRead MoreA Midsummer Night s Dream Essay854 Words   |  4 PagesA Midsummer NIght’s Dream A â€Å" Midsummer Night’s Dream† is a classical play written by William Shakespeare. It is one of his more eccentric piece of work. The play is about the struggle of love between four essential characters: Hermia, Lysander, Demetrius , and Helena. However, it is not quite that simple. The play is quite confusing. In â€Å"Midsummer Night’s dream† the play take place in two realms fairy realm and human realm, two of the three main settings. Another one of the settings take place

Psychological Factors Consumer Buying Behavior †MyAssignmenthelp

Question: Discuss about the Psychological Factors Consumer Buying Behavior. Answer: Introduction Consumer behavior refers to study of the individuals, group of people or organizations regarding the activities associated with the purchasing, using and disposal of products and services. This discipline also includes the study of the consumers emotional, psychological and behavioral responses resulting in those activities. As stated by Solomon, Russell-Bennett Previte (2012), consumer behavior is a study of integrated social sciences with elements taken from sociology, psychology, ethnography, behavioral economics, social anthropology and marketing. This is a complex field of study. Understanding consumer behavior is extremely important for any consumer goods and services manufacturing company. The emotions, tastes and preferences and attitudes of the consumers have a significant influence on the buying behavior, which has a direct impact on the sales and profit of the goods (Solomon et al., 2014). The companies take appropriate actions regarding production and marketing strategies based on the consumer behavior. Consumer behavior is affected by many factors and psychological factors are one of them. While studying and understanding the consumers buying behavior, the companies must focus on understanding the psychological factors. There are many theories of consumer behavior that address various aspects of it and it is highly important to understand those by the product to make a strong position in the market. Frederiks, Stenner Hobman (2015) say that as there is constant change in the standard of living, fashion, trend, technology, tastes and preferences, the purchasing behavior of the consumers varies too. Consumer behavior is the foundation of revenue and profit for the business managers and marketers. The main purpose of marketing is to satisfy the needs and demands of the customers and understanding consumer behavior helps them to decide the changes to be made in the current process or introducing any new product or strategies to grow the business. Consumer behavior is mostly dependent on the psychological and social factors as well as on the business factors, such as, quality and price of the products and services, brand image etc. (Tukej, Golob Podnar, 2013). To make necessary changes in the features of the product or in the marketing strategy, the psychological factors of consumer behavior must be analyzed and understood by the companies. Theories of consumer behavior There are multiple theories of consumer behavior, addressing different aspects, suitable for different purpose. From the marketers point of view, there are four major theories of consumer behavior. These theories majorly focus on the psychological factors and purchasing behavior of the consumers. Those are as follows. This theory by Martin Fishbein and Icek Ajzen in the late 1960s,addresses the pre-existing attitude of the customers that influence the purchasing decision making. The consumers act in their best intentions and take rational actions. The specificity is important, as the consumers take a specific decision when an equally specific outcome is expected (LaCaille, 2013). Hence, marketers must provide a specific positive result with a purchase and within the time between the intention of purchase and actual purchase the consumers can change their mind to change their purchase decision based on some rational act. EKB model expands the theory of reasoned action with a 5 step process during a purchasing behavior. The consumers first absorb the marketing information, process the information and compare with expectations and past experiences, take purchasing decision based on rational insight, while being influenced by the decisional variables and external factors and finally make the purchase (Solomon et al., 2014). The marketers must provide enough information to inflict the purchasing desire among the target consumers to create a brand image. This theory presents a pyramidal and hierarchical structure of the needs of people that shapes the motivation of them. The elements from the bottom of the pyramid are physiological, safety, love, esteem and self-actualization (Anderson, 2014). The marketers try to create demands based on the hierarchy of needs. The consumers also prioritize their purchases towards fulfilling the needs, based on the hierarchy. This theory explains the creation of artificial need by the marketers. Consumers often make purchases based on the impulses. Sudden impulses for buying also exist alongside the rational buying decisions. According to Stern, the impulsive buying decisions are influenced by external factors. There are purely impulsive purchase, reminded impulsive purchase, suggested impulsive purchase and planned impulsive purchase. These provide immense scope to the marketers. They must find out the factors, such as, advertising, packaging and offers that can attract the target customers and create the impulses to make the purchase (Muruganantham Bhakat, 2013). Differences between consumer and organizational buying decisions Consumer buying decisions Organizational buying decisions Consumer wants and business needs Demand for discrete consumer products, which they may want but not need (Solomon, Russell-Bennett Previte, 2012) Businesses need a solution to the specific business problems or equipment required for daily operation Specialized market Markets are huge with billions of customers Markets are smaller and vertical Degree of independence and closer proximity Remote transactions between buyers and sellers through a retailer (Tukej, Golob Podnar, 2013) Supplier visits the business to make a deal. Product importance Tangible products are more important Purchasing decisions goes beyond the tangible product and include various technical, economic and personal relationship (Wind, Thomas Sheth, 2014) Product customization Smaller consumer goods often do not provide the scope for high level of customization Business products are specialized. They need a high level of technical customization before applying Product knowledge Mass market does not require knowledge about the supplier or production process for purchasing (Oliver, 2014) Business buyers have in depth technical knowledge about the product, manufacturers and suppliers (Miller Rice, 2013) Expert buyers and multiple decision makers Individual purchasing decisions can be taken Collaborative decision taken by the board Buying process Informal and takes shorter time Formal and takes longer time Relationship between theory of consumer behavior and the development of marketing activities Marketing activities are developed according to the behavior of the consumers. Social, economic, psychological factors influence the purchasing decisions of the consumers. The marketing activities or strategies are designed following these factors and aligning those to the external and internal influential factors. Segmentation, targeting and positioning are done by the marketers according to the consumer behavior (Armstrong et al., 2015). By applying the theory of hierarchical needs or impulsive buying, the marketers segments the market and implements targeting policy according to their behavior. Positioning of the products is also done based on the consumer behavior. The marketing or promotional activities are designed according to the marketing strategies, undertaken following the theories of consumer behavior (Oliver, 2014). The critical analysis of the marketing activities and the underlying consumer behavior can be explained through some real world examples. The marketers take the theory of needs, impulsive buying and reasoned action into consideration while developing the marketing activities. For example, the luxury car manufactures create artificial need to the customers, and they buy the luxury car for satisfying the social reasons, such as, esteem, status. They put the price over the basic need, which is a Veblen effect (Lantos, 2015). The cosmetics companies create artificial need and psychological feel good factor to the women and women buy the products to satisfy their impulsive buying behavior or the need of esteem and self actualization by looking beautiful and feeling confident (Schtte Ciarlante, 2016). People buy cereals to satisfy the basic need of food, while the cereal manufacturing companies offer slightly differentiated products and engage in non-price competition to capture a bigger market. These activities are undertaken to satisfy the impulsive buying nature and the physiological need of the consumers (East et al., 2016). People visit amusement parks to satisfy the need for recreation and the parks provide the feel of adventure, thrill and satisfaction that motivate the consumers to visit the parks (Lin, Li You, 2012). Application of theoretical frameworks to real world consumer contexts All the above mentioned examples are from the real world that highlights different type of purchasing behavior. All of these behaviors follow from the psychological factors, influencing the consumer behavior. The psychological factors of consumer behavior include lifestyle, self-image and personality of the consumers. The mannerisms, habits, emotions, tastes and references, perceptions, motivation, lifestyle outlook, learned experiences and motives, self-esteem, traditionalism, attitudes and beliefs are the fundamental psychological factors that determine the path of the consumer behavior (Oliver, 2014). All the consumer behavior is the resulting effect of various psychological, social and economic factors, which come from the lifestyle, social status, income, desire of the people and these shape the brand image, brand loyalty and responses to the marketing post purchase. The motivation and attitude towards making a purchase comes from the desire to own the product that would boost t he social status or make the consumer feel confident or just fulfill the basic needs (Shiau Luo, 2012). Hence, understanding the psychological factors is extremely essential to get the essence of the consumer behavior for the businesses. The needs and wants of the consumers should be analyzed by applying different theories of the consumer behavior, which would help the marketers to make proper segments of the market and choose the most appropriate strategy for the target market. References Anderson, A. (2014). Maslow's Hierarchy of Needs.The Prairie Light Review,36(2), 7. Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2015).Marketing: an introduction. Pearson Education. East, R., Singh, J., Wright, M., Vanhuele, M. (2016).Consumer behaviour: Applications in marketing. Sage. Frederiks, E. R., Stenner, K., Hobman, E. V. (2015). Household energy use: Applying behavioural economics to understand consumer decision-making and behaviour.Renewable and Sustainable Energy Reviews,41, 1385-1394. LaCaille, L. (2013). Theory of reasoned action. InEncyclopedia of behavioral medicine(pp. 1964-1967). Springer New York. Lantos, G. P. (2015).Consumer behavior in action: Real-life applications for marketing managers. Routledge. Lin, S. J., Li, C. H., You, C. S. (2012). Consumer behavior and perception of marketing strategy for amusement parks: A case study of Taiwan.African Journal of Business Management,6(14), 4795. Miller, E. J., Rice, A. K. (Eds.). (2013).Systems of organization: The control of task and sentient boundaries. Routledge. Muruganantham, G., Bhakat, R. S. (2013). A review of impulse buying behavior.International Journal of Marketing Studies,5(3), 149. Oliver, R. L. (2014).Satisfaction: A behavioral perspective on the consumer. Routledge. Schtte, H., Ciarlante, D. (2016).Consumer behaviour in Asia. Springer. Shiau, W. L., Luo, M. M. (2012). Factors affecting online group buying intention and satisfaction: A social exchange theory perspective.Computers in Human Behavior,28(6), 2431-2444. Solomon, M. R., Dahl, D. W., White, K., Zaichkowsky, J. L., Polegato, R. (2014).Consumer behavior: Buying, having, and being(Vol. 10). Pearson. Solomon, M., Russell-Bennett, R., Previte, J. (2012).Consumer behaviour. Pearson Higher Education AU. Tukej, U., Golob, U., Podnar, K. (2013). The role of consumerbrand identification in building brand relationships.Journal of business research,66(1), 53-59. Wind, Y., Thomas, R. J., Sheth, J. N. (2014).Organizational buying behavior. SAGE Publications.